Estate and Letting Agent Awards 2012

allAgents.co.uk, the UK's No.1 review and directory site for Estate and Letting Agents is pleased to announce the launch of our First ever Annual ReviewAwards.

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These awards will truly be based on customer ratings and EVERY ACTIVE AGENT IN OUR DIRECTORY IS AUTOMATICALLY ENTERED. All the customer ratings will be made available in the public domain. There are NO entry Fees.

These awards will be based on customer ratings posted on allAgents.co.uk in the period from 1st September 2011 to 31st August 2012. Only reviews and ratings given in the 12 months following 1st September 2011 will qualify for the awards. Agents’ existing reviews and ratings will remain visible on the site as they are at present and will continue to be affected by additional reviews as normal, however their ratings accumulated up to 31st August 2011 will not be considered in the calculations for the awards standings.

The awards will be announced and published on the allAgents website at the earliest opportunity in September 2012. We have agreed with the EstateAgentToday and LettingAgentToday to allow them to exclusively cover the announcement of the results and league tables to the industry through their readership. Public announcemnets will be distributed through other national media organisations.

This is a great opportunity for agents that have not had favourable ratings in the past to show their customers that they have improved and are worth considering. Agents who have been enjoying the benefits of being amongst allAgents’s top rated and transparent companies, will also need to continue their good works. They will need to encourage clients to rate and review them in the year to come as they cannot rely on their past ratings to bolster their position in the awards.

Other awards in the property business are given by industry peers, self-governing trade organisations or publications. This awards scheme is the only award given as a direct result of what customers think and say. Many of our Agents already have an award from us as being ‘Transparent Agents’ meaning that they actively promote their reviews on allAgents in all their marketing activities. This openness brings many new business opportunities and direct leads. Research shows that these agents convert a higher proportion of leads because they promote independent testimonials from existing and past customers. So being rated in the awards scheme will elevate an agent’s profile and their searchable ranking across the internet.

allAgents will be categorising the awards for Estate Agent and Letting Agents, by major town or city, by region and by company size. We will also be making some additional special awards. More details on all the awards will follow soon.

Regions:

• London
• South East
• South West
• Southern
• North East
• East of England
• West Midlands
• East Midlands
• North West
• Yorkshire and Humberside
• Scotland
• Northern Ireland
• Wales

It is important that every agent maintains a proactive stance with their customers to keep reviewing and rating them. But equally important, before 1st September every company should ensure that all the information that we have in the directory is up to date. This is key to ensuring you are found easily by consumers and without these “must-have” details, agents are losing out on ratings and sales:

• Branches – are all your satellite offices listed
• Branch details – address, Postcode, telephone, email, website address - these should be complete for every site
• Profile page – Profile paragraph on Main office or head office

allAgents can split up an Agents group or multi locations listing so that all branches have their own profile. This would mean that poorer performing branches will not affecting the ratings of high performing colleagues. Contact us for more details.
Agents can also take advantage of sponsoring their profile page with messages to attract visitors to their website. Other sponsorships available include agent's postcodes and towns/cities. Visit here for more details.

Best of luck to every agent in the coming year and we will be updating this page with news and the progress of the awards scheme regularly.

Be sure you will get your copy of the results from EstateAgentToday and LettingAgentToday.